Built from
the field.

I commissioned as a US Army officer and served four years, including a combat deployment to Baghdad in 2008 and 2009. I led a reconnaissance platoon through hundreds of missions in some of the most contested terrain of the Iraq War. You learn to operate in chaos. You learn to trust your training and your people. You learn that preparation determines outcome long before the mission starts.

I left the Army with a disability rating and a mind that was still oriented toward planning, structure, and execution. What I didn't leave with was a reliable way to apply that to something as personal as my own body.

After leaving the Army I built a career in business, became a father, and started companies. I was never sedentary. I always cared about training and nutrition. But without the structure the Army provided, I kept losing ground and rebuilding from scratch.

The problem wasn't information. There is no shortage of diet advice, apps, or frameworks. The problem was a personalized plan I could actually execute given my schedule, my preferences, and my specific goal at any given point in time. Generic plans don't survive contact with real life.

Every time I had a serious goal, I spent hours researching, calculating macros, and building something I could follow. It worked. But it was a grind to create, and I found myself doing it over and over from scratch. I wanted a tool that would build the plan for me, correctly, in minutes.

I had a real goal with a hard deadline and I needed a nutrition plan I could trust. So I built ForgeAI as a personal tool: an AI engine that takes your stats, your preferences, and your goal, and generates a complete, personalized plan in about 60 seconds.

It worked. The plan was specific, achievable, and structured around how I actually live. I started hitting my protein target daily, batch cooking twice a week, and tracking progress without obsessing over the scale. After a few weeks of testing it myself, I started building a real product around it.

Rebuilt is for the person who is serious about a goal. Carb cycling, macro targets, a full meal plan, batch prep schedules, shopping lists. The stuff that actually works, packaged in a way you can actually follow.

Rebuilt donates $1 per active subscriber per month to Hire Heroes USA — a free career coaching and job placement service for veterans and military spouses. No strings, no matching required from you. Every active subscription drives a contribution automatically.